Marketing Strategist & Creative Designer

Transformative Visual Storyteller specializing in large-scale community engagement campaigns and immersive design experiences

Roles & Responsibilities

• Lead Creative Strategist for environmental advocacy campaigns

• Visual Design Director for large-scale performance productions

• Brand Identity Developer

• Multi-channel Marketing Campaign Manager

• Environmental Campaign Conceptualizer

• Technical Production Manager

Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator)

• AI Design Tools (DALL-E 3, Midjourney, Krea AI)

• High-res Image Processing (Topaz Gigapixel)

• 3D Design Tools (Blender, Unity)

• Multi-platform Content Creation Systems

Challenges & Solutions

Environmental Advocacy

Challenge: Making water conservation engaging and accessible Solution: Created innovative campaigns like "Steal the Glass" that merged everyday activities with environmental messaging

Large-Scale Productions

Challenge: Designing cohesive visuals for massive spaces Solution: Developed seamless backdrop designs up to 108ft, ensuring visual impact at scale

Community Engagement

Challenge: Mobilizing community action Solution: Created multi-channel campaigns that transformed awareness into participation

Results & Impact

• Mobilized 200+ participants for environmental march

• Secured national media coverage (LA Times, NPR)

• United 7 breweries and 5 restaurants in conservation campaign

• Created large-format installations viewed by thousands

• Established successful partnerships with multiple stakeholders

• Transformed complex environmental issues into accessible community actions

Web Design & Development Portfolio
Customized, Cost-Effective Websites for Local Small Businesses

• Overview: A portfolio of tailored web design projects by Miguel Rodriguez across staffing, construction, alternative health, and creative industries. Each site is customized to meet specific client goals with a focus on simplicity, budget-conscious solutions, and a seamless user experience.

• Role & Responsibilities:

  • Website design, development, and domain management (DNS).

  • Platform customization on Wix, Shopify, and Google Sites.

  • Setup of automated form submissions and follow-up emails.

  • Brand integration to ensure visual and thematic consistency.

• Tools & Technologies: Wix Studio Editor, Google Sites, Shopify, Custom CSS & HTML.

• Challenge: Develop unique, engaging websites that effectively capture each client’s brand, fit within budget constraints, and incorporate automation for efficient client interaction.

• Results & Impact:

  • Legacy Staffing Solutions: 25% increase in job applications within three months.

  • Intrepid Plastering: Boosted user engagement, increasing time spent on the site.

  • Soundbath Evelyn: 31% growth in appointment bookings in two months.

  • The Playful Space: Improved visibility and community appeal, driving more family attendance.

Google Workspace Lead Funnel for MPR Studios
End-to-End Automation of Lead Tracking and Client Onboarding

• Repository Link: GitHub Repository

• Overview: Designed and implemented a lead funnel system with integrated AI capabilities to automate the journey from initial cold call through to client onboarding. This streamlined process supports MPR Studios' automation and AI services, delivering efficiency and consistency at every stage.

• Role & Responsibilities:

  • Project Manager and Developer: Led the entire design, development, and deployment process.

  • Implemented API integrations with Google services (Calendar, Sheets, Docs) and external platforms (OpenAI, Twilio).

• Tools & Technologies: Google Cloud Console, Google Web Apps, Google API, JavaScript, HTML, CSS, OpenAI API, Google Calendar, Sheets, Docs, Slides, Gmail, Twilio, GitHub.

• Challenges & Solutions:

  • Data Consistency: Synchronized multiple Google services with error-handling scripts and automated checks to ensure smooth data flow.

  • ChatGPT Integration: Provided structured JSON templates to achieve consistent, parseable outputs for clean data handling.

• Results & Impact:

  • Saved 516 hours annually by automating lead tracking, follow-ups, and proposal generation.

  • Enhanced client engagement and satisfaction, reinforcing MPR Studios' reputation for innovation and reliability in automation.

• GitHub Repo

• Latest Dev Build (desktop & mobile)

• Figma Marcher System Preview

Marching Arts Design App (MADA)

3D Marching Drill Simulator – Unity (WebGL Build Ready)

Overview
Developing a next-generation rehearsal and design platform for marching arts educators, staff, and performers. MADA bridges the gap between drill design and on-field execution by providing a real-time, cinematic 3D environment to simulate and rehearse drill with per-count accuracy. Built for use in rehearsals and instructional settings, MADA gives directors, visual staff, and students an intuitive tool to view formations, pace transitions, and correct spacing in real-time, enhancing understanding and retention. More than just a design tool, it acts as a virtual assistant for visual teaching, modernizing how programs prepare and refine performances. 

Key Contributions

• Engineered a count-based drill architecture enabling per-set, per-count marcher positioning with accurate BPM-driven movement using tempo curves and metronome sync.

• Refactored the entire marcher system to AAA standards: clean architecture, separation of concerns, and service-based pattern (e.g., MarcherPositionsManager, MarcherPositionService, MarcherDashedPathCoordinator).

• Built a visual editing toolkit: transform gizmos, group selection, path visualizers, and a formation shape system (box, arc, etc.) for intuitive on-field editing.

• Implemented selector ring and hold logic with visual feedback (e.g., purple for holds, blue for selected), matching real-world rehearsal expectations.

• Integrated a WebGL build pipeline, automated via Rider/PowerShell, and deployed to GitHub Pages with domain linking and diagnostic metadata injection.

• Created a user account system, mock-auth backed by Google Sheets and transitioning to Google Cloud Functions for secure config and backend proxying.
  
  

Technologies

• Unity 3D, C# (AAA patterns), Unity’s New Input System

• Google Cloud (Functions, Sheets), WebGL Templates

• Custom tools: JSON serialization (v2.0.0 schema), real-time path interpolation, BPM metronome playback, auto-inferred position tagging (march, hold, inferred)
  
  

Vision & Impact
MADA empowers designers to visualize every movement with cinematic fluidity, replacing outdated 2D notation with fully interactive 3D simulation. From choreographing formations to syncing counts and tempo changes, MADA bridges artistry and technology, creating a modern standard for drill design education, creativity, and execution.

Magical I Am: Sky Village, Trail of Spells
Founding Unity Developer & Lead Game Designer – Educational RPG for K-5 Reading Support

• Overview: SKY VILLAGE™ - Trail of Spells is an innovative role-playing adventure game designed to support K-5 students, particularly those struggling with dyslexia, in mastering sight words and symbols through engaging gameplay. Now available on iOS and Android.

• Role & Responsibilities:

  • Founding Unity Developer, responsible for building and delivering the initial prototype and Beta to secure project's second seed investment.

  • Lead Game Designer, overseeing development teams and artists, ensuring sprint goals were met.

  • Server & Network Manager, setting up backend infrastructure and managing build packages.

• Tools & Technologies: Unity, C#, Android, Adventure Builder, Tile Mapping, Photoshop, Visual Studio, GitHub.

• Challenge: Initially the sole developer for the first two years, with no prior experience in server setup or build management.

  • Solution: Collaborated weekly with a Unity Expert mentor, who guided progress on the mobile build and backend setup.

• Results & Impact: Secured investment for team expansion to five developers and artists, leading to the launch of SKY VILLAGE on iOS and Android. The game has received positive feedback for helping children develop reading skills in an enjoyable, game-based format.

Reimagine Well’s MRI Stillness Game
Unity 3D Developer – Windows Mixed Reality VR Simulation for Hospitals

• Overview: Developed a groundbreaking VR experience designed to reduce MRI-related fear and anxiety in pediatric patients by simulating the MRI environment. This training tool helps children prepare for MRI procedures, potentially reducing the need for anesthesia.

• Role & Contributions: Sole C# developer responsible for:

  • Building the game mechanics with three progressively challenging levels to train children’s focus.

  • Designing lighting and visual elements using Unity’s Universal Render Pipeline.

  • Conducting 3D level design, testing, and optimization for the Windows Mixed Reality HMD/PC platform.

• Technical Skills: Unity 3D, C# development, VR application design, 3D level design, user-centered game mechanics for healthcare, Windows Mixed Reality HMD/PC

• Results & Impact: The first VR game of its kind in the U.S. healthcare system, now implemented in hospitals nationwide. The program helps children practice stillness and acclimate to MRI sounds and confined spaces, leading to smoother, faster procedures.